Who We Are?
Founder and CEO
My name is Elin Kanchev and I am a fitness and lifestyle professional with over 20 years of experience. As a certified personal trainer, national champion in martial arts, and professional natural body building champion, I have personally motivated hundreds of people to achieve their goals and be successful in all aspects of life.
It all started in 1992; I was seven years old with health issues, and my doctors prescribed exercise. Once I started, I never stopped. I began training in martial arts, falling in love with the skill and discipline of the sport. I wanted to be the best, and as I witnessed my own transformation and improvement, my innate passion and excitement for life motivated me to keep learning and getting better. I became a national champion and discovered my true vocation – sharing with others what I had learned so that they too were empowered to be active and to live their lives to the fullest by taking control of their own health and happiness. I realized if I could learn something new and implement it in my own life, others could too.
I quickly realized that not only did I want to share what I had learned, but others wanted me to share too. Family, friends, and strangers in the gym noticed my skill, expertise, and passion and began asking me for advice – this brought me a new kind of satisfaction, born out of the idea that I could do what I love: empowering others through training. I helped hundreds of people gain the knowledge and independence to reach their goals through personal training, but I knew it wasn’t enough. I knew I could do more through training if I stayed true to my own core values: honesty, loyalty, discipline, and compassion.
No one can do it alone
I knew I needed to surround myself with people who reflected my own values.
So, I started searching for people who live the lifestyle, who want to keep growing and learning, and most importantly, whose goal and passion is helping others. I knew that if I found good people with the right personalities, I could teach them the specific skills that made me a successful trainer. I understood the importance of identifying people with the right energy, values, and passion to join our team.
Today, we apply the same principles to our clients – constantly striving to develop the kinds of relationships that will allow us to empower them to improve themselves and those around them.
What Do We Do?
Since 2014, ELIN® has helped thousands of individuals through our services, worked with dozens of trainers who have gone on to build lucrative and fulfilling careers through our guidance, and created a company culture of excitement, dedication, and expertise.
From the busy professional to competitive athlete, from politicians to entrepreneurs and celebrities, we have helped individuals excel in their lives through our unique approach and proprietary training method.
What Makes Us Different?
Our proprietary training method, 4STM – 4 Seasons Training Method®, is based on proven universal principles. It was developed through a lifetime of learning, training, observing, and teaching by founder and CEO, Elin Kanchev. Grounded in science, 4STM® facilitates perpetual progression, from goal setting to reaching peak athletic performance.
Throughout his lifetime of training and athletic success, Elin eventually found himself lost as an athlete and bored as a trainer. His training methods, though effective, lacked structure and completeness and did not support personalization and perpetual progression. So, he developed his own method – pulling together everything he had learned as a martial artist, professional body builder and lifelong athlete. As a result, 4STM® was born.
Using an annual macro cycle, seasonal mesocycle, and specific micro cycle, 4STM® is designed to meet the needs of the individual. Whether you are someone who just wants to get in shape, or have sports specific goals, 4STM® provides the structure, variety, and engagement you have been searching for.
Meet the Team
Founder and CEO
The founder of ELIN Fitness Redefined, Elin Kanchev is a Certified Personal Trainer through the National Academy of Sports Medicine. With over 20 years of experience, Elin is dedicated to helping his clients achieve and maintain their fitness goals through his proven 4 Seasons Training Method.
In addition, Elin is a 2004 Bulgarian National Karate Champion, a 2017 WPA/IPE Summer Show of Strength Overall Bodybuilding Champion, Classic Physique Champion, 2017 NPC Capitol Grand Prix Bodybuilding Champion, and Winner of Best Performance in Show. He is has been NASM certified as a personal trainer, behavior change specialist, fitness nutrition specialist, corrective exercise specialist, and in Fall 2018, will be certified as a NASM Master Trainer.
What does Elin love most about being a personal trainer?
“My goal is to positively impact a billion lives through my love of fitness and exercise. I am dedicated to doing whatever it takes to excite, empower, and inspire my team of trainers, our clients, and all those who come our way. If I can make a difference in just one person’s life, I’ve done my job.”
Operations Manager, CPT
Michaela fell in love with fitness as a teen – as a shy young person, she found exercise and nutrition to be incredibly empowering, particularly as a woman, and she never looked back. Michaela continued on her own fitness journey recreationally but did not begin her professional career in fitness till she joined ELIN® as a part-time group fitness instructor. She realized that her natural drive for helping others was mirrored by ELIN®’s own mission and decided to make the transition to full-time. Michaela loves working with her clients to help them reach their unique goals and does so by focusing on the individual while applying scientific principles to ensure their success. She also loves working with a team made up of the most kindhearted, knowledgeable, professional, and genuine group of people she has had the pleasure of meeting.
Today, Michaela manages operations for ELIN®. Working within and alongside the ELIN® team to ensure that the goal of every individual is the personal mission of ELIN® to achieve – providing an empowering fitness experience for both trainers and clients.
As a kid growing up in Serbia, Aleksandar played and excelled in every sport his small town had to offer. In the U.S., his natural athleticism and love of sports translated into a career as a personal trainer.
Alek fell in love with training when he realized he had the ability to motivate and encourage his clients to make better choices inside, and outside the gym. Alek works well with individuals at every fitness level – if you are willing to learn, Alek is more than willing to teach. As a trainer, Aleksandar specializes in lifestyle change and improvement, internal motivation, bodybuilding, hypertrophy training, fat loss, and strength and conditioning.
Growing up in Slovakia, Zuzana loved playing sports and staying active. Ever since she began exercising, it became a passion. She knew it was something that she would always pursue and explore – trying out various training styles, sports, and nutrition approaches. In this way, Zuzana is constantly expanding her knowledge and experience through her own research and career.
Personal training is not just a job for Zuzana, it is who she is at her core. She feels excited to a part of ELIN® because she is confident that together, she can help make a difference in the lives of people every single day.
Troy played sports competitively until an injury took him out of the game. He struggled with what to do with himself as a life-long athlete, feeling as if he had lost his identity along with his teams. Troy let himself go, losing motivation to excel in life. Finally, he had a realization – he had to be his best self to get the most out of life. Troy began training again, losing 70 pounds in 5 months. Troy began training others professionally, eventually finding his way to ELIN®.
In his own words, “I joined ELIN Fitness Redefined® for one simple reason – I wanted to change lives! The very moment I spoke to Elin I knew that this is where I belonged– surrounded by a group of like-minded people, a real family. All of us united and driven by the same cause – to inspire and empower others. I know what training did for me and I wanted to share it with the world. Now I know that I will.”
Leo is a certified strength and conditioning specialist (CSCS) through NSCA and has worked with a variety of fitness populations (athletes, general and special populations). He has been able to help his clientele reach their fitness goals safely, using his whole-body approach to fitness where nutrition and lifestyle are equally important to training.
Since age 7, when Leo first engaged in competitively organized sports, training became an important part of his life. As he aged and moved up through the ranks of the local soccer academy, he continued to gain experience, first-hand, realizing the importance of proper training and its direct correlation between training in the weight room and performance on the field. Unquestionably, he was fascinated with human mechanics and physiology, which is why he decided to study the science of human movement.
Leo became part of ELIN’s team not only due to the desire to impact as many people as possible through connecting, training, educating and sharing but also by having common core values and beliefs.
John is a Certified Personal Trainer through the National Academy of Sports Medicine. He has been involved in athletics and fitness for most of his life. His main sport was fencing, and over a 13 year career he competed in many national-level competitions, and at one point was ranked the #1 fencer in Virginia. Later on John became passionate about strength training and nutrition, and earned his B.S. in Human Nutrition, Foods, and Exercise from Virginia Tech. John has trained clients of all ages and backgrounds, and enjoys helping people reach their fitness goals.
In his own words, “I love training because it allows me to make a lasting positive impact in people’s lives. For me fitness is not a job, but a way of life, and that is the mindset I try to impart on all my trainees.”
John is a Certified Personal Trainer who has experience working in a clinical setting as well as a traditional gym setting. Having been a chiropractic assistant for 3+ years, John is dedicated to educating clients on how to perform exercises in the safest and most effective way possible. John specializes in spinal health through exercise, and physique and bodybuilding education. John has worked with clients at various ages and fitness levels.
Ryan is a certified personal trainer with five years of professional experience in addition to having completed the United States Army Master Fitness Course. Ryan has been on Active Duty for the past 16 years and has had the honor of assisting in the training of Special Operations personnel throughout his service. Ryan began his fitness journey playing sports as a kid (primarily ice hockey) but in adulthood, his service has kept him physically fit.
Though he works with our service men and women on a regular basis, Ryan also works well with beginner clients. From endurance training to short interval strength training, Ryan believes that if a person is willing to put the work in and have a “no quit” attitude, they can meet any goal they set their mind to – short-term or long-term. Ryan knows that taking care of yourself should be your first priority, and even in the midst of gym closures, there are plenty of ways to stay fit.
In his own words, “Elin’s organization was the first one that I feel really gets what it means to care about people and meeting their goals by listening to what each client has to say and designing a program to meet their needs. Have fun with staying fit.”